Adaptive Digital Marketing

Adaptive Digital Marketing is a digital marketing consulting service that seeks to help businesses grow in an evolving digital world.

Digital marketing doesn’t have a “right way”, only a “what works for you” way. I leverage your own data to make decisions, so you can be confident any strategies we develop together will work for you.

Metrics are great, but they hold no value if they don’t translate towards reaching your actual objectives. My biggest passion is to help connect the dots from goals to strategy and tactics and then to meaningful business results.

Digital Marketing Services

93% of online experiences begin on a search engine like Google or Bing.

There are several ways to reach your ideal audience through search engines and beyond, including: Paid Search, Paid Social Media, and Landing Page Optimization.

Deciding when and how to start or increase your business’ digital presence can be a daunting task – that’s where I come in. Adaptive Digital is a resource that seeks to become an integrated part of your team to guide your digital strategy in a way that is not only effective, but that fits into your holistic business goals.

The Process

Deep Research

I begin by understanding your business goals and needs. Then I conduct research to better understand what your customers are looking for, what your current digital presence is, and what the competitive landscape we will be entering looks like for your industry.

Custom Digital Strategy

Armed with research, I am able to develop a digital strategy that is tailored specifically to your business and that accounts for all of your goals, needs, and competition. My goal is to create a strategy that seamlessly integrates with your overall business.

Continued Optimization

The job is not complete when the strategy or account is built. The ever changing nature of a digital world means that constant refinement is needed to stay competitive and effective. I perform continuous analysis of our digital strategies to ensure we are fully optimized for your best performance.