With paid social media ads you will be able to target and reach engaged audiences on platforms that you are familiar with, and where most people are already spending a lot of time, like Facebook, LinkedIn, Instagram, and Twitter. Paid social media ads are different from social media posts in that they are paid for and are eligible to show across their entire respective platform as opposed to posted only to your account, visible to just your followers.
Social media ads can also be very cost effective, they run on a pay-per-click system, so you only pay when your ads are clicked on.
Social media ads are ideal for increasing your business’ awareness within a market that you know is interested and engaged with what your business has to offer.
An effective paid social media strategy is one that is built specifically for your business, with your needs, goals, and requirements at the forefront. Deep research on your business, your competitors, and the competitive landscape you will be entering is conducted before any strategy is developed or implemented to ensure the best possible approach. Your accounts structure, strategy, and management will be completely custom based on the initial research findings. With this custom approach, all strategies are scalable to accommodate any goals and budget.
Adaptive Digital is known for becoming a part of your team, developing and managing strategy as if your business is my own.